Ilaria Venturini Fendi began as Accessories Creative Director of Fendissime and Shoe Designer of the Fendi line. Taking a brief hiatus from fashion, she converted a large piece of land just outside of Rome into an all organic farm that was driven by a vision of restoration according to bio-architecture and landscape safeguarding. Inspired by her experience on the farm, she returned to her roots as a fashion designer and created the Carmina Campus brand which unites ethical sustainability and fashion through a unique model of beauty, luxury and consumer responsibilitya.